If you don’t want to shoot in the dark and be concise about your campaign, you should keep minimum level of idea about average conversion rate about your traffic. Is it really possible? Yes, it does if you consider some parameters as constant. No matter what you promote like CPA, Affiliate products, your own products or even your website, you always need to calculate your project ROI so that you can evaluate by time to time and decide when to scale up or down. In this article, I will show you a list of traffic source in ascending order depending on the traffic quality. Our one and only assumption will be, you have a good converting landing page.
Traffic Source: Opt-in List/Email List
Traffic Type: Free & Paid
Expected Conversion Rate: 40% - 60%
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Traffic Source: Niche Forum/Board/Social Networking Traffic
Traffic Type: Free & Paid
Expected Conversion Rate: 25% - 35%
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Traffic Source: Pay Per Click (Search Network Based)
Traffic Type: Paid
Expected Conversion Rate: 12% - 20%
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Traffic Source: SEO Traffic
Traffic Type: Free
Expected Conversion Rate: Up to 10%
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Traffic Source: General Social Media Traffic
Traffic Type: Free
Expected Conversion Rate: 1% - 3%
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Traffic Source: CPM Advertising, General Directory, Press Release, Article Marketing
Traffic Type: Free & Paid
Expected Conversion Rate: 1% - 2%
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Traffic Source: Pop Up, URL Redirector, PTC, Email Spamming
Traffic Type: Paid
Expected Conversion Rate: Below 0.01%
There are some more other traffic sources but these are the 95% of web. The number may vary depending on time or lander but the saturation will be tolerable.
Regards,
Muntasir Rashid
June 9, 2016 at 4:58 AM
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